Guides
Create and import redirects
Send visitors from an old address to a new one, by hand or many at once from a spreadsheet, and export what you have.
How-to guide3 min read
Open SEO › Redirects. Redirects belong to an environment, and the list shows the one chosen in the top bar. Everyone can see redirects; Editors and above can create and change them. A redirect works as soon as it is saved.
Create one by hand
- Choose New redirect.
- In From, type the old address as a path from the site root, such as
/old-page. - In To, start typing to pick a live page, or paste a full address for another site, such as
https://shop.example.com/. A redirect to a page follows it if the page's address changes later. - Choose a Status code, then Create redirect.
| Status code | Use it when |
|---|---|
| 301, moved permanently | The page has moved for good. Search engines move the old address's ranking to the new one. |
| 302, found (temporary) | The page is away for a while and will come back. |
| 307, temporary, keeps the method | As 302, for addresses that receive forms. |
| 308, permanent, keeps the method | As 301, for addresses that receive forms. |
Browsers remember permanent redirects, sometimes for a long time, so use a temporary one if you may change your mind.
Chains and loops
A redirect to an address that is itself redirected goes straight to the end, so visitors never hop twice. A redirect that would send visitors in a circle, or make a chain longer than ten steps, is refused when you save it.
If a redirect and a published page share an address, the page is shown.
Pages that move
When a published page gets a new address, a 301 from the old one is added for you, marked Created automatically when a URL changed. Turn this off in the space's settings with Keep the old URL working when a page moves.
Turn off or delete
Use the Enabled switch to stop a redirect without losing it. To remove one, open the menu at the end of its row and choose Delete. Visitors following it then get a not found page. Hits shows how often each redirect has been followed.
Import many at once
- Choose Import CSV.
- Not sure of the format? Choose Download a template: it has the columns and a few example rows. Delete the example rows before importing.
- Choose your File. Nothing is saved yet: the dialog checks every row and lists what would change.
- Check the list. New rows are added, Changed rows update a redirect that is already here, Same rows are left alone, and Skipped rows show why they could not be used.
- Choose Import, followed by the number of redirects.
A file can hold up to 5,000 redirects. Redirects go into the environment chosen in the top bar.
The CSV columns
The first row names the columns. Only Source and Destination are required.
/old-page. A full address, such as https://www.example.com/old-offer, is cut to its path./offers, or a full address on another site.no, false, 0 or off adds the redirect switched off. Anything else, or empty, switches it on.| Column | What to put in it |
|---|---|
| Source | The old address, such as /old-page. A full address, such as https://www.example.com/old-offer, is cut to its path. |
| Destination | A path on this site, such as /offers, or a full address on another site. |
| Status | 301, 302, 307 or 308. Empty means 301. |
| Region | A region key, to redirect in that region only. Empty covers every region. |
| Locale | A locale code, such as de-DE, to redirect in that language only. Empty covers every language. |
| Enabled | no, false, 0 or off adds the redirect switched off. Anything else, or empty, switches it on. |
| Note | Anything you want to remember about it. |
From, Old URL, To, New URL and Status code are accepted as column names too, so a list from another system often imports as it is.
Export
Choose Export CSV to download every redirect in the environment, in the same columns plus Hits. Edit the file and import it again to change many redirects at once.
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