Insights Orbit
Website and app analytics without cookies · 44 guides
Visitors, sources and goals for every website and app, counted without cookies.
Using Insights Orbit
See who came, where they came from and whether they did what you wanted.
Get started
- Get started with Insights OrbitWhat Insights Orbit shows, how to get in, and the first things to set up so your team sees how your websites do.
- Add your first siteAdd a website to Insights Orbit, put the script on it and see the first visit arrive.
- Use with CMS OrbitConnect a CMS Orbit space to a site, and see each page's visitors and campaign results where you edit them.
Reports
- Read the overviewHow many people came, where they came from, which pages worked and whether they did what you wanted, in one screen.
- Pages and sourcesFind which pages people read, where their visits started and ended, and where they came from.
- Places and devicesWhich countries and regions visitors were in, their languages, and whether they used a computer, phone or tablet.
- Read eventsSee the things people did on a site besides opening pages, such as sending a form or booking a trip, where each comes from, and the details sent with it.
- Connect Google Search ConsoleSee the Google searches people found your pages with, beside your visits, in Insights Orbit and in CMS Orbit's page editor.
- Use segmentsSave a set of filters under a name, such as visitors from Germany on mobile, and pick it on any report and any site.
- Use dashboardsPin the charts and tables you look at most, from any site, to one page, and share it with a link.
Goals and funnels
- Set up goalsSay what counts as success on a site, such as reaching a thank-you page or sending a form, and see how often visits get there.
- Label buttons and linksClick a button or link on your live website and name it, so its clicks are counted as an event without any code.
- Use funnels and journeysFollow the steps people take in order, see where they stop, and find the most common ways to and from a page.
- RetentionSee how many of the people who did something in a week or month came back to do it, or something else, later.
- Experiments from CMS OrbitSee what else changed for the visitors who saw each variant of an experiment from CMS Orbit, with marks on the charts and the experiments running now.
Sharing and alerts
- Share a dashboard with a linkGive people outside your organisation, such as an agency or a board, a read-only link to a dashboard, with an optional password and end date.
- Send summary emailsSend yourself and your team a weekly or monthly summary of a site, with the key numbers, a chart and a PDF, on schedule or straight away.
- AlertsGet a notification in the Orbit bell when visits fall or rise sharply, or a goal stops being completed, which often means a broken form.
Privacy and data
- How visits are counted without cookiesWhat Insights Orbit reads and keeps, what it never stores, and whether you need a consent banner.
- What to write in your privacy noticeTell your visitors that you count visits with Insights Orbit, what is read and kept, why, for how long and how they can opt out, and decide whether to ask for consent.
- Known usersFollow signed-in people across days and devices with your own user id, and download or erase one person's events when they ask.
Settings and team
- Change a site's settingsRename a site, change its addresses, switch automatic events off, leave out your own visits, let visitors opt out and delete test traffic.
- Who can do whatViewers read reports, Editors also manage goals, and Admins also manage sites and settings.
- Plans and monthly eventsWhat each plan includes, how events are counted each month and what happens when you go over.
- Audit trail and CSV downloadsSee who changed sites, goals and settings, and when, and download any table as a CSV file.
- Restore something deletedDeleted sites and goals go to the bin, where they can be brought back. Erasing for good is for owners.
- Orbit connectionsSee what your sites count from Orbit's other satellites, follow websites from CMS Orbit, count orders and reviews as events, and find where each connection is set up.
For developers
Add the script, send events and read the numbers through the API.
Get started
Sending events
- The scriptAdd Insights Orbit to a website with one script tag, its options, and serving it from your own domain.
- Serve Insights Orbit from your own domainPass the script and events through your own server so fewer ad blockers stop them, and use a proxy token so each visitor's address still counts for places and unique visitors.
- Send your own eventsCount things people do with one line of code, with details and revenue, and use them in goals.
- Send user ids for known usersAttach your own user id to events from the browser and from your servers, so signed-in people are followed across days and devices.
- Send events from a serverSend events that happen on your servers, such as payments, with an API key, so they count in goals and funnels next to website events.
Reading data
- Read raw eventsRead every event your sites collected, page by page, with an API key, for your own data tools.
- GraphQLRead a site's raw events through GraphQL, with the same keys, limits and plan as the raw event API, and the schema, examples and errors.
- The API playgroundRead your sites' raw events through REST and GraphQL from your browser, see the JSON, and copy the request as curl or JavaScript.
- Export events to your own S3 bucketGet a copy of every raw event in your organisation's own Amazon S3 bucket each night, partitioned by site and date.
Tools and SDKs
- Connect Insights Orbit with the CMS Orbit SDKAdd the script, tag page views with CMS Orbit entries, track campaigns and serve it from your own domain, in a Next.js website or with the PHP, Swift and Kotlin SDKs.
- The MCP server for AI assistantsThe address, sign-in, tools and errors of Insights Orbit's read-only MCP server, for connecting an assistant or your own agent.