Words used in Insights Orbit
What visitors, visits, events, goals, sources and the other words on Insights Orbit's screens mean.
Reference3 min read
Site
Means
One website or app you follow, with its own addresses, key, goals and settings.
Site key
Means
The short code in the script that tells Insights Orbit which site a visit belongs to. It is not a secret.
Visitor
Means
A person, recognised for one day only. Someone who comes on Monday and Tuesday counts twice.
Visit
Means
One time someone came. It ends after 30 minutes without activity.
Page view
Means
A page opened, counted every time, including when it is opened again.
Average visit
Means
How long a visit lasted, from its first page to its last activity.
Bounce rate
Means
The share of visits that saw only one page.
Entry page and exit page
Means
The first and the last page of a visit.
Source
Means
Where a visit came from, such as Search, AI assistants, Social, Email, Paid, Campaign, Referral or Direct. See Pages and sources.
Campaign tags
Means
The
utm_ parts of a link, such as utm_campaign=winter, that say which campaign brought a visit.Event
Means
Something a visitor did on a page, such as sending a form. See Read events.
Automatic event
Means
An event counted without code: outbound link, file download, form sent, scroll depth and 404.
Details
Means
Extra facts sent with an event, such as the trip someone booked.
Label
Means
A name given to a button or link in labelling mode, so its clicks count as an event.
Goal
Means
What counts as success: reaching a page or sending an event.
Completion and conversion rate
Means
A visit that reached a goal, and the share of all visits that did.
Funnel
Means
Steps in order, showing how many visits took each one and where they stopped.
Journey
Means
The most common ways to and from a page or event.
Retention
Means
How many people who did something in one week or month came back later. Needs known users.
Known user
Means
A signed-in person your website sends its own user id for, followed across days and devices.
Segment
Means
A saved set of filters, such as visitors from Norway on a phone, used on any report.
Dashboard
Means
A page with the charts and tables you pinned, from any site.
Monthly events
Means
Every page view and event in a calendar month, counted against your plan.
Left out
Means
Requests not counted on purpose: bots, spam, data centres, excluded addresses and browsers that ask not to be tracked.
First-party proxy
Means
Serving the script from your own domain, through your own server.
Proxy token
Means
The code that lets your server pass on each visitor's address, so places and visitors stay right through a proxy.
API key
Means
A key that lets your servers send events or your tools read them. For developers.
| Word | Means |
|---|---|
| Site | One website or app you follow, with its own addresses, key, goals and settings. |
| Site key | The short code in the script that tells Insights Orbit which site a visit belongs to. It is not a secret. |
| Visitor | A person, recognised for one day only. Someone who comes on Monday and Tuesday counts twice. |
| Visit | One time someone came. It ends after 30 minutes without activity. |
| Page view | A page opened, counted every time, including when it is opened again. |
| Average visit | How long a visit lasted, from its first page to its last activity. |
| Bounce rate | The share of visits that saw only one page. |
| Entry page and exit page | The first and the last page of a visit. |
| Source | Where a visit came from, such as Search, AI assistants, Social, Email, Paid, Campaign, Referral or Direct. See Pages and sources. |
| Campaign tags | The utm_ parts of a link, such as utm_campaign=winter, that say which campaign brought a visit. |
| Event | Something a visitor did on a page, such as sending a form. See Read events. |
| Automatic event | An event counted without code: outbound link, file download, form sent, scroll depth and 404. |
| Details | Extra facts sent with an event, such as the trip someone booked. |
| Label | A name given to a button or link in labelling mode, so its clicks count as an event. |
| Goal | What counts as success: reaching a page or sending an event. |
| Completion and conversion rate | A visit that reached a goal, and the share of all visits that did. |
| Funnel | Steps in order, showing how many visits took each one and where they stopped. |
| Journey | The most common ways to and from a page or event. |
| Retention | How many people who did something in one week or month came back later. Needs known users. |
| Known user | A signed-in person your website sends its own user id for, followed across days and devices. |
| Segment | A saved set of filters, such as visitors from Norway on a phone, used on any report. |
| Dashboard | A page with the charts and tables you pinned, from any site. |
| Monthly events | Every page view and event in a calendar month, counted against your plan. |
| Left out | Requests not counted on purpose: bots, spam, data centres, excluded addresses and browsers that ask not to be tracked. |
| First-party proxy | Serving the script from your own domain, through your own server. |
| Proxy token | The code that lets your server pass on each visitor's address, so places and visitors stay right through a proxy. |
| API key | A key that lets your servers send events or your tools read them. For developers. |
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Read next
Read the overviewHow many people came, where they came from, which pages worked and whether they did what you wanted, in one screen.How visits are counted without cookiesWhat Insights Orbit reads and keeps, what it never stores, and whether you need a consent banner.Set up goalsSay what counts as success on a site, such as reaching a thank-you page or sending a form, and see how often visits get there.Pages and sourcesFind which pages people read, where their visits started and ended, and where they came from.