# Add a brand

> Add a second travel brand to your organisation, then give it booking settings, a Stripe account, people and its first trip.

Source: https://docs.bifrostorbit.com/travel/everyone/adding-a-brand/

Only Admins can add a brand. See [Brands](https://docs.bifrostorbit.com/travel/everyone/brands/) for what a brand is.

## Add it

1. Select **Add brand** on the Brands page, or **New brand** in the brand switcher at the top of the sidebar.
2. Give it the name travellers see, such as **Northwilds Expeditions**.
3. Add a short description for your team, such as **Guided treks in Arctic Norway and Svalbard**. It shows on the Brands page only.
4. Select **Add brand**.

The new brand opens on its **Booking settings**. It starts empty: no trips, no bookings and no Stripe account. Its booking address is made from its name, and you can change it there before you share it.

## Then set it up

1. **Booking settings.** Add the contact email, the company that is the organiser, the travel guarantee, currencies and languages. See [Booking settings](https://docs.bifrostorbit.com/travel/everyone/booking-settings/).
2. **Stripe.** Connect the brand's own Stripe account, so its payments go to the right company. See [Connect Stripe](https://docs.bifrostorbit.com/travel/everyone/connect-stripe/).
3. **People.** Everyone who sees every brand sees the new one straight away. People limited to chosen brands don't, until an Admin adds it to their list under **People**. See [Who can do what](https://docs.bifrostorbit.com/travel/everyone/roles/).
4. **Your website.** Connect a CMS Orbit space to the brand, or use the brand's own booking address and API key. See [CMS Orbit](https://docs.bifrostorbit.com/travel/everyone/cms-orbit/).
5. **Trips.** Add the first trip. See [Create a trip](https://docs.bifrostorbit.com/travel/everyone/create-a-trip/).

Emails go out from your verified sending domain if your organisation has one, with the brand's name as the sender.