# The Presence Score

> How the Presence Score is worked out from six published factors, why it changes, and how to raise it.

Source: https://docs.bifrostorbit.com/presence/everyone/presence-score/

The Presence Score sums up, from 0 to 100, how a location shows up for people deciding where to go. Every organisation's score uses the same published formula, so you can always check where a number comes from. You see it on **Overview** for the whole organisation and on each location.

## The six factors

Each factor scores from 0 to 1 and counts with its weight:

| Factor | Weight | What counts |
| --- | --- | --- |
| Rating | 35% | The average rating over 12 months. Reviews from the last 90 days count double. While a location has few reviews, the average is pulled towards 4.0, so one review can't swing it. |
| Review volume | 20% | Reviews in the last 90 days against the location's goal, 10 a month unless you change it. |
| Recent reviews | 10% | Full marks while the latest review is under 14 days old, falling to nothing at 120 days. |
| Replies | 20% | The share of reviews answered (70%), and how fast, with full marks for replies within a day (30%). Reviews from the last 24 hours don't count against you yet. |
| Sentiment | 10% | Positive minus negative topic mentions over 90 days. |
| Listing | 5% | Core listing fields filled in and matching Google. Until a listing is linked, its 5% is shared out across the other factors. |

Facebook recommendations count as 5 stars when someone recommends you and 1 star when they don't.

## Groups and the whole organisation

For a group of locations, or for the whole organisation, the score is the average of the locations, weighted by how many reviews each had in the last 90 days. A busy shop in Oslo counts for more than a rental point that sees a review a month.

## Why it changed

Presence Orbit keeps a snapshot of every location's score each day. Under the score you see the change since last week and since 30 days ago, with the reasons in plain words, for example:

- +4 replies: 92% of reviews are answered, typically within 9 hours
- −3 review volume: 14 reviews in the last 90 days against a goal of 30

Select **How it is calculated** under the factors to see the formula on screen.

## Raising the score

- Answer every review, the good ones too, and within a day if you can.
- Ask every customer for a review after their visit. See **Requests**.
- Keep your Google listing complete and accept or reject Google's suggested edits. See [Listings and posts](https://docs.bifrostorbit.com/presence/everyone/listings-and-posts/).