# Count down to the end of a campaign

> Choose whether a countdown follows its banner, popup or landing page's schedule, or counts to a date of its own.

Source: https://docs.bifrostorbit.com/cms/editors/countdowns/

A **Countdown** block shows the time left, for example "Sale ends in 2 days 04:12:09". Add one to a banner, a popup or a landing page, or to any page that allows every block.

## Choose what it counts down to

Select the countdown block. Under **Counts down to**, choose one:

- **When this banner ends** (or popup, or page): the countdown reaches zero at the **Ends on** and **Ends at** in the entry's **Schedule**. The choice shows that moment, such as "5 Nov 2026, 09:00". Change the schedule and the countdown moves with it. This is the default.
- **Its own date and time:** the countdown has its own **Ends on** and **Ends at**, and the schedule no longer moves it.

Use the schedule's end unless the countdown really should stop at another moment, such as an early-bird price that ends a few days before the sale.

If the entry has no end date yet, the choice says **No end set**. Set **Ends on** under **Schedule** in the entry's settings, or the countdown stays hidden on the website. A page type without a schedule only offers **Its own date and time**.

## When the two ends differ

When a countdown has its own date and the schedule has a different end, a warning under the choice says which comes first:

- **Before the campaign ends:** the countdown reaches zero while the banner or popup is still showing, and moving the schedule does not move the countdown.
- **After the campaign ends:** the banner or popup goes away first, so visitors never see the countdown reach zero.

Choose **Use the schedule's end** to make the countdown follow the schedule again.

## Time zones

Times are in the region's time zone. A countdown that follows the schedule always uses it, so it reaches zero exactly when the campaign ends. A countdown with its own date can have a **Time zone** of its own.

## Check it before publishing

The preview counts down to the same moment the website will, using the same choice. Publish the entry to put a changed countdown live: the website shows it as soon as it is published.

## At zero

Under **At zero**, choose what the countdown does when it finishes: hide, show a follow-up text, or say the offer has ended. To swap the whole banner instead, see [Hand a banner over when its countdown ends](https://docs.bifrostorbit.com/cms/editors/banner-follow-ups/).