# Hand a banner over when its countdown ends

> Set the banner that takes over the second another one ends, such as when a sale's countdown reaches zero.

Source: https://docs.bifrostorbit.com/cms/editors/banner-follow-ups/

Banners are part of the Growth and Enterprise plans, with the other campaigns under **Marketing**.

## Make a follow-up

1. Open the banner and give it an end date and time in **Schedule**. A countdown block without a date of its own counts down to that moment.
2. In the **When it ends** card, choose **Create follow-up banner**. A copy opens with the same look and blocks but no timing, named for example "Black Friday: after".
3. Change its message, and give it an end date if it should stop too.
4. Publish both banners.

To use a banner that already exists, pick it in **When it ends, show** instead.

## How the timing works

- A follow-up without a start date of its own starts exactly when the banner before it ends. Move the first banner's end and the follow-up moves with it.
- If the follow-up has its own start date, it waits for that date, and no banner shows in between. The card warns about the gap.
- If the first banner never ends, the follow-up never starts.
- Chains work: Black Friday, then Cyber Monday, then the normal banner.

The website receives the follow-up ahead of time with the moment it takes over, so it swaps on the second, without waiting.

## Warnings in the card

- **Give this banner an end date:** there is no moment to hand over at.
- **Not published:** nothing takes over until the follow-up is published.
- **Own start date:** there will be a gap with no banner.

The banner list shows chains as "Then: …" under a banner's name.